A team of advisers is brought in to manufacture the image of Marchand, producing social media profiles, commercials and a new public persona. Conflict arises when it is revealed that not everyone is who they present themselves to be. At his country estate, a rich businessman who wants to be president is groomed by a campaign team to create an image palatable to middle-class voters.

• Cordón Films
• Oficina Burman
• Diego De Paula
• Matías Singer
• Ana Katz
• José Luis Arias
• César Troncoso
• Roberto Suárez
• Alan Sabbagh
• Fernando Amaral