Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

• bun media
• Catorce
• Ana Caralt
• Dani Blanco
• David Caballero
• Ferran Adrià
• Isabel Coixet
• Jordi Torrents
• José María Piera
• Luis Bassat