American Reflexxx is a short film documenting a social experiment that took place in Myrtle Beach, South Carolina. Alli Coates filmed performance artist Signe Pierce as she strutted down a busy oceanside street in stripper garb and a reflective mask. The pair agreed not to communicate until the experiment was completed, but never anticipated the horror that would unfold in under an hour. The result is a heart wrenching technicolor spectacle that raises questions about gender stereotypes, mob mentality, and violence in America.

• Signe Pierce